Harley Davidson Motor Company Marketing Essay
Subsequently, the Harley-Davidson Motor Company was founded. The first shares were paid out, with William Harley taking fewer shares in favor of cash to help pay for his. This profitability is derived from Harley-Davidson's high-margin products. As part of its focus on right customer relationships, the company has largely focused on delivering three key marketing variables, namely customer value, brand stability and retention power. To maintain brand quality and focus.