Point of sale advertising essay
Make point-of-sale advertising your perfect commercial ally. Grupo Prom. Nowadays, advertising plays a fundamental role in everyone's life. Point-of-sale advertising influences consumer behavior and purchasing decisions. Therefore, it is an essential element if you want to receive more visitors and increase the turnover of your company. Point-of-sale advertising objectives: Increase sales of a product or service. Capture, pyramid selling: they are prohibited and considered in the art of the law of unfair competition, the first point. Sales period: freely determined by each merchant. Discounted products: Damaged products are prohibited. Liquidation Sale: The cause of the liquidation must be indicated in the advertisements. The PLV offers several advantages, of which it is worth highlighting: They provide additional information about the advertised product. They animate the point of sale. It acts as a decorative element and also serves as a support to encourage the purchase or launch of a new product. They motivate purchases and change customer purchasing decisions. Below we analyze some of the most important points when applying merchandising. The product itself is not enough. Packaging, point-of-sale advertising and merchandising are critical to increasing sales. Packaging improves the image of the product, advertising. We can distinguish between static point of sale advertising and dynamic point of sale advertising. Aesthetic advertising. Dynamic advertising. According to the data provided by POPAI, despite being one of the most used marketing strategies today, point-of-sale advertising is not a modern technique, on the contrary. Point-of-sale advertising has its origins in the early 19th century. It is believed that brothers William and Andrew Smith were the first to use this technique. The importance of point-of-sale advertising for business success. Point-of-sale advertising plays a fundamental role in business success. It is a strategy that tries to attract the attention of the consumer when he is near the product or service being offered..