Segmentation and stereotyping: essay
Stereotypes have a negative effect on people, preventing them from understanding the needs and motivations of another gender. In this essay, the relationship between stereotypes and real gender roles is discussed broadly across activities and the effectiveness of individuals' performance. We will write a custom essay on your topic. Geographic segmentation - grouping customers based on their physical location. Behavioral segmentation: grouping customers based on their previous actions, such as spending behavior, browsing behavior and brand engagement. The premise is simple enough, but the key to successful market segmentation is precisely understanding gender roles and stereotypes. A common stereotype is that men are independent and women are codependent. “Gender roles are the behaviors that a person adopts, appropriate to his or her gender, and determined by prevailing cultural norms.” qtd. "Oxford dictionary". Gender roles are shaped by the media, the family, the environment and society.