Southwest Airlines Strategy Essay
Southwest Airlines Southwest Airlines made its first trip back with flights from the cities of Dallas, Houston and San Antonio. Brief History, 2009. Later, Southwest Airlines has more flights per day and city states Fact Sheet, 2009. The losses increased Southwest's debt level from a slim 1. to almost 10. in Q1. The 5. Payroll Support Program PSP grants and loans from the. Southwest Airlines, NYSE: LUV has traditionally been known as a low-cost airline. The company puts the customer first, offers low rates and must therefore maintain costs. Retain. Southwest Airlines began operating three: from Dallas to Houston and from Dallas to San Antonio. It had been four years since the company was founded as Air Southwest Co. by Herb Kelleher and Rollin King, and during that time lawsuits from competing airlines grounded the new airline, Southwest Airlines strategies. Southwest Airlines' strategic planning is an ongoing process as it struggles to overcome the challenges and gain a competitive advantage in the market. This past week I identified the company's strategy through Space Matrix analysis and discovered that the company had focused on the,