Analysis of Taobaos business strategies essay
Abstract. We conduct the first econometric analysis of the determinants of the formation of Taobao villages, the rural e-commerce clusters that have recently emerged in China. We examine the role of various factors such as location, education, transportation infrastructure, the structure of the local economy, urban-rural income differences, local, Analysis Marketing Strategy of Taobao. With the rapid development of the Internet and the consequences of the epidemic, the volume of transactions and practitioners of online shopping in China have repeatedly reached new heights. Moreover, people have preferred online shopping due to its low cost, convenience and product diversity, thus the advent of the Internet era has given rise to a large number of online selling platforms. In this article, the author analyzed the marketing approach of Taobao, a company owned by Alibaba, especially during shopping festivals, in the Internet era through SWOT analysis. According to the analysis result, the strength of the marking,