Apple Marketing Analysis Report Marketing Essay
This report uses Apple Inc as a case study to highlight the importance of marketing for organizations in the century. Situational Analysis and the Marketing Environment: Essay on Apple's Marketing Strategy Summary Surviving in Today's Highly Competitive and Global Marketplace. 2. Apple knows its target group and how to reach it Age distribution of Apple's target group. Apple has worked hard to find its target audience and understands the likes, dislikes, habits and language of its audience. By simplifying the marketing process in the language the audience understands, 1. It helps in monitoring a company's marketing performance. 2. It serves as a helping hand in distinguishing the low points of a marketing operation. 3. It creates a more attractive marketing strategy; In addition to the markets covered in this article, other smaller types of markets exist, for example a bilateral monopoly duosony, a market with two buyers and one seller. Also. Bilateral oligopoly monopsony, one buyer and few sellers. However, these are all embedded in the five main ones discussed above.4. Define your target group. Know the unique characteristics of your customers and tailor your offers and marketing accordingly. 5. Identify barriers to entry. Know what stands in your way and take on challenges. 6. Make a sales forecast. Estimate future sales and make confident business decisions. In this regard, the report contains comprehensive marketing plan components including company analysis, Nike's current and future status, situation or market analysis and competitors.