Marketing essay definition for customer relationship management
Customer relationship management is a business model supported by the information technology, which is generated to enhance the nature of human beings. Think of customer relationship marketing as a strategy and customer relationship management as an action. The latter can be used to perform the former. To better understand these concepts, let's take a look: ~ Customer Relationship Management CRM briefly encompasses the processes, data, and technologies that help companies interact with customers; Customer relationship marketing CRM is a technique based on customer relationships and customer loyalty. Using customer data and feedback, companies using this marketing strategy develop customer relationship management, CRM and long-term customer loyalty. These are successful marketing strategies in the Hong Kong banking industry. The role of customer relationship management is significant to facilitate customer satisfaction across various industries including banking. Integration of marketing strategy, customer, advertising and customer information that can generate leads 5. Relationship marketing contrasts with the more traditional approach of transactional marketing. marketing aimed at increasing. The Main Theme of Customer Relationship Management CRM, Rababah, Moh d and Ibrahim, 2011. D e. The reality is that customer strategy is about using information to gain competitive advantage. At its core, CRM for customer relationship management consists of all the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers..