Brand loyalty in the consumer goods market essay
Practical implications By ensuring ethical codes, CSR and green marketing, companies can contribute to advancing the SDGs while achieving customer loyalty. Brand loyalty goes further. Abstract. This article attempts to determine the real drivers of customer loyalty in the rapidly changing FMCG consumer goods market. The research uses beer consumers in Lithuania as an empirical basis. Findings - The study showed that two independent variables Electronic Word of Mouth and Community Involvement influence brand loyalty in the rapidly changing consumer goods markets.