E-commerce and emarketing at Easy Jet essay
Excellent customer service Easyjet's online service and e-commerce facilities allow it to offset high fuel costs. Loyal customer base. Reduce profits due to global recession. high pay for their employees and directors. Unusual crisis, for example IT security and fraud risk, opportunities. Threats. While the company faced pre-tax losses of 1.1 billion last year, that number has fallen to 178 million this year. The company's total revenue rose to 5.7 billion, up from last year's 1.5 billion. E-commerce Electronic commerce is the exchange of goods and services and the transfer of money and data over the Internet. E-commerce depends on technology and. Social media marketing. Influencer marketing. Ecommerce Marketing Ideas to Increase Sales and Generate Traffic. 1. Define your target group and market. 2. Invest in SEO. 3. Run an influencer marketing campaign. Competitions, where customers enter to win by showcasing your product in some way. Review platforms, where customers share feedback about your product. Social media hashtags, where users submit content using a branded hashtag. 3. Build one,