Report on E-commerce in Tesco Plc Marketing Essay
The net e-commerce sales generated by Tesco Plc's online stores represented Tesco Plc's total net sales. Tesco PLC is a public limited company. As Tesco managed to maintain its lead in the grocery market, the company saw a percentage increase in e-commerce sales last year, according to data from Edge Retail Insight. The pressure to become Tesco is great. The product strategy in Tesco's marketing mix focuses on product lines, product innovation, leading brand names and product categories. The Tesco brand strategy addresses customer needs in almost all product segments of the market and ensures that the product offering is the best in terms of quality. Tesco's new product mix,