The Cambridge Software Corporation Marketing Essay
Cambridge Software Corp. must decide whether or not to offer multiple versions of a new software product. The company has identified five market segments for the software and is deciding which of three product versions to offer, if any: a high-end industrial version, a mid-range commercial version, and a low-cost student version; Abstract. Cambridge Software Corp must decide whether or not to offer multiple versions of a new software product. The company has identified five market segments for the software and is deciding which of the three product versions, if any, a high-end industrial version, a mid-range commercial version and a low-end student version.,