Strategic Management Report on Loreal Commerce Essay
L'Or's predominant e-commerce strategy already involves sending consumers from their websites to Amazon.com, Walmart.com or Target.com to make online purchases. L'Or's already position as the world's largest cosmetics company can be attributed to this in part due to its advanced and versatile marketing strategies. These strategies include a mix of traditional and digital approaches, already allowing L'Or to connect with diverse audiences around the world. 1. Universalization: tailor-made beauty · Like-for-like, ie based on a similar structure and identical exchange rates, the L'Or al group's sales growth was 16.1. The net impact of changes in the scope of consolidation was 0.8. Growth at constant exchange rates emerged. 9. Ultimately, currency fluctuations had a negative effect of -1.6. L'Or has already acquired manufacturers, distributors and brands, expanding its reach externally and expanding its sustainability network. In March this year, the group became a founding member of the biotechnology company Geno, which will provide L'Or al brands with a platform to ferment and produce plant sugars. A - Like-for-like, i.e. based on a similar structure and constant exchange rates, the L Or al Group's revenue trend was 3.7. The net impact of consolidation changes was 0.4. Currency fluctuations had a negative effect of -2.3. Growth at constant exchange rates was 4.1. Based on reported figures, the,