The Pace of Gregg's Expansion Through Marketing Essay
Greggs has received government furlough support for its employees and a reduction in business rates, but has repaid a $150 million government-backed loan it took out earlier in the crisis. The plan is to accelerate the pace of net store growth per year, with a potential of approx. Greggs wants to achieve its “ambitious target” of doubling turnover to 2.4 billion. Greggs was a new entry in Kantar's BrandZ ranking of the UK's most valuable brands. The focus is on innovation and adaptation. Many retail chains felt the pressure. High inflation and rising interest rates could have derailed growth and expansion. However, the bakery chain has successfully avoided this.