History and Overview of Mass Customization Essay
Customization in marketing is creating a personalized strategy for the specific company to take it to the highest point of its capabilities. In summary, micromarketing is aimed at serving very narrow market segments with highly personalized offers, often on an individual basis. Mass customization, on the other hand, tries to balance the masses. If history were any reference, the manufacturing industry can inspire the redesign of healthcare systems through mass customization. On the one hand, healthcare is similar to manufacturing in many ways and has historically learned from manufacturing, both in terms of management and mass customization. Mass customization basically refers to tailoring products and services, taking into account the specific needs and wants of the masses. Customized products nowadays are only available on order as it is a very difficult task to create customized products for all segments of consumers.1. Introduction. Today, the apparel industry is beginning to show the factors determining the emergence of a Mass Customization MC paradigm Wang et al. 2019. The rise of e-commerce, further accentuated by the recent SARS-CoV, stimulated the online purchase of mass-produced clothing that is tailor-made for the customer. The concept of mass customization was first introduced and explored in s by author and management consultant B. Joseph Pine II, although mass customization was first put into practice by Nike.