Definition and Concepts of Strategy and Strategic Management Marketing Essay
This article proposes a domain statement for strategic marketing as a field of study and outlines certain issues fundamental to the field. A definition of marketing is also proposed. • Illustrative of a definition of marketing strategy that includes content, purpose, process and implementation. The term 'strategy' is used to define marketing strategy (see reference to). Strategic management is the process of defining and implementing procedures and objectives that differentiate a company from its competitors. Strategic management is also a skill that can be developed. Henderson 1991 states: “Strategy is a deliberate search for a plan of action that will develop and enhance a company's competitive advantage” p. 5. This plan provides information on the actions taken when, although the primary focus of this article is on the domain of strategic marketing as a field of study and the issues fundamental to it, together with the definition of: Marketing Strategy: A marketing strategy is a company's overall plan to reach people and turn them into customers for the product or service the company provides. The marketing. This page of the essay, download the full version above. Strategic marketing is that which initiates the process by which organizations, groups and individuals get what they desire and want by identifying value and delivering the thing to others. The core concepts of marketing are customer desires regarding products. Strategic marketing management is a systematic method for establishing an organization's activities, mission and objectives, recognizing and outlining opportunities, developing product-market strategies, budgeting monetary and operational resources and reconceptualizing them. Strategic marketing management carries out your general tasks. One of the strategies should be to expand market activities around the world. As the country has indicated that it has business interests in Nigeria due to the expected economic growth of the country, it should go ahead and hunt for more countries with business potential in Africa because it is believed that there are other countries in place of,