Motorola Samsung and Nokia's Marketing Strategy Marketing Essay
~ Marketing includes every part of a plan to turn a potential consumer into a happy and satisfied customer. It includes everything from market research to advertising. The purpose of marketing is. ~ SUMMARY SAMSUNG is a company that has grown steadily over the past decade. The next report will help Samsung maintain its past growth, with a strong focus on growing all consumer durable and mobile divisions. By analyzing customers and finding out what they want, Nokia's marketing strategy is theoretically based on the Research-Advantage theory. This theory views “industry demand as significantly heterogeneous in terms of consumer tastes and preferences” Mooij, 2010, p.74. It follows that products are seen as bundles of certain features that are specifically targeted at different people. Motorola's marketing mix analyzes Motorola's P's, including Motorola's product, price, location, and promotion. Motorola Inc. is associated with the telecommunication industry and deals with various related products. It was a limited liability company of American origin. Motorola was founded by brothers Joseph E and Fundamentals and Financials 2020: Market capitalization, 36. Revenue € 24, 039. Company management: Rajeev Suri President and Chief Executive Officer It is difficult to find someone who does not know Nokia, the manufacturer of the proverbial 'brick' telephone -