Ethical Challenges in International Marketing Marketing Essay
The challenges of. International marketing. Despite the facts that many of the most powerful markets in the world operate within the capitalist principle of free trade. Despite the fact that Western Europe is now free of borders within its borders and uses the same common currency. And despite the fact that the Iron Curtain of the USSR has fallen. Ethical Marketing Example 3: Dr. Bronner's. Consumer demand for ethically produced cleaning products has increased in recent years, and while there are literally hundreds of soap brands, here are six unethical practices to avoid: 1. False advertising. You should take care not to exaggerate the benefits offered by a product or service in your marketing and advertising communications to avoid accusations of false advertising. Advertising is considered misleading if it misrepresents its value, use or application. Ethics and international marketing: research background and challenges. M. Carrigan, Svetla T. Marinova, Isabelle Szmigin. Business philosophy. International Marketing Review. Purpose - This article is a general overview that contextualizes the current debate on ethics and international marketing. Studies show that domestic or local conditions and expectations in global marketing environments vary due to cultural differences and values. It is therefore crucial to adopt these values. With the increased internationalization of multinational companies comes the need to address international marketing ethics, Carrigan et al. in Int Markt 5 481-493, 2005.