Market Environment Analysis for Nike Essay
Since then, PESTLE analysis has become a popular strategic tool to assess the macro-environment of organizations around the world. The framework categorizes the six forces of politics, economics and society. Here Nike presents essay topic ideas and examples to get you started: The history and evolution of Nike as a brand. Nike's impact on the sports industry. The marketing strategies Nike uses to promote their products. Nike sponsorship agreements and partnerships with athletes. Competitive market analysis. Nike vapor strobe glasses have one major competitor on the market, namely the Jawbone Company that produces strobe glasses. However, Jawbone will not face stiff competition for this new product as it has a new design and brand. This will ensure that the product enjoys its market. The chapter presents useful insights and concepts that are applicable in the real business world. “For example, it is appropriate for a marketer to analyze the macro-environmental factors that may influence his or her marketing strategy” Grewal amp Levy, 2011, p. 134. Some of these factors include the economic status of the target market.