The dominance of the Mcdonalds brand Commerce essay
For example, they can sell beer in the Czech Republic Jobber amp p. 297. In this way, McDonald's management aims to make the brand more attractive to local customers. In addition, this company needs to expand its supply chain. For example, they had to open a new factory in Russia so they could grow their own. How McDonald's Built a Global Brand The Look for the Golden Arches campaign is a notable example of marketing that fueled this expansion. McDonald's understands the importance of offering diverse and delicious options. McPops, with choices such as white chocolate or hazelnut filling, are an example of their commitment to customer satisfaction.