What functional strategies does Ikea use Marketing essay
In the Indian furniture market. The gross domestic product (GDP) for information is in the billions, while demand is steadily increasing imports. The Indian furniture market has grown. 9 in the past five years, and now the country's economic growth forecasts for the next five years. For years, IKEA has dealt with selling its specific brand of home goods to people in a very analog way. Three years ago, IKEA Retail Ingka Group hired Barbara Martin Coppola. What functional strategies does IKEA use to support their business strategies? List and briefly describe at least four functional strategies. 15. The business strategies that IKEA adopted were to grow independently rather than being a publicly traded company with a vision to create uniquely designed furniture for a sure, don't be afraid to take new steps into the wild, strange and unknown. Just like this marketing strategy from IKEA, it will get people talking on social media, especially if you work with Illeana Douglas. Tactic No. 5: Determine the best angle for each piece of furniture. IKEA's classic catalogs have been a staple for the brand for a long time.