Easyjet Airways Tourism Essay Analysis
Easyjet is one of the successful European 'no frills airlines'. The airline was founded by a Greek man named Stelios Haji-loannou. A concept that led him to found the airline was based on the fact that customer demand for short-haul air transportation is price elastic. This can be translated into the sense that flight costs are reduced. EasyJet takes an environmentally friendly approach in the way they run their business, and I believe this is crucial as it can attract customer loyalty, due to the nature of a sustainable business. According to EasyJet, they have 'less CO2 emissions per passenger kilometer than traditional airlines', says EasyJet PLC, 2014.