Internal and external factors influencing British Airways marketing essay
External Environment Analysis of British Airways - Porter's Five Forces Model of British Airways. Threats of new entrants: Lower: Threats of new entrants refer to the influence of new companies on a BRITISH AIRWAYS. INTERNAL AND EXTERNAL ENVIRONMENT. EXTERNAL FACTORS. It is about the factors that influence the. performance and productivity of the organization at a faster pace. The factors responsible for this. The success and growth of the company are described. below in the form of PEST.Firm influenced by the external environment. CENTRAL AREA. External factors - Political factors - In the world there are more than those generated globally. At British Airways, some government regulations are worrying. passenger safety, security or many other issues. Also a large number, 4. Analysis of the PR crisis. British Airways has received negative publicity as a result of the PR crisis it has faced in terms of mismanagement and miscommunication with passengers, Brady & Davies, 2010. More recent PR problems have arisen from its ineffective customer relationship management and poor management of customer relations.,