Consumption and technological advancement of today's media Media essay
Over the years, the Internet has grown into a robust transformative force that has resulted in digital and information-based societies in different parts of the world (Nicole, 2014). The development of the World Wide Web and advances in information and communications technology have significantly transformed the world. Growth of the Digital Economy: Technological advancements have fueled the rapid rise of the digital economy, where business is conducted primarily online, opening new avenues for economic activity, allowing companies to easily reach global markets and customers. The digital economy also offers new opportunities for disruptive changes, understood as changes in a company and its operating environment caused by digitalization, which could potentially lead to the current company becoming obsolete (Parviainen et al.). In many cases, practitioners expressed concerns about the chronic need for additional staff and resources. While one could argue that a lack of funding is a common frustration, especially among government agencies, it does not necessarily promote understanding of their views on the acquisition and deployment of new SOSTs. This section summarizes the existing literature focusing on digital and social media marketing and discusses each theme from a review of the existing literature. The studies in this section were identified using the Scopus database using the following combination of keywords: 'Social media', 'digital marketing' and 'The media ecosystem has changed forever. Compare the impressive market share of digital media with the declining influence of traditional print and media channels such as television falling to 150 billion, print falling to 50 billion, or cinema essentially 0, according to Magna. We have seen a digital revolution, with massive changes in media ownership,