Consumer behavior in relation to green products essay
The expected market size for green products is US 4. and the expected Indian market size is US. So, it is clear that the CAGR for green products in India is much higher than the global growth rate. According to DuPont's 2014 research on consumer awareness and purchasing of green products, environmental concerns, environmental labels, past experiences and perceived usefulness have been identified as key influencers of green consumer behavior. Lack of environmental knowledge, price, perceived risks, organizational image, trust and willingness to pay have been identified as barriers. The COVID-induced pandemic has changed the mindset of many consumers. They are increasingly aware of the risks of not taking care of the planet. Before the pandemic, there was a perceived increase in collective concern for the environment and sustainability, but COVID further accelerated this process and motivated the effect of green consumption behavior on purchasing behavior. The relationship between the variable value of green consumption and purchasing behavior in this study indicates that the value of green. Therefore, a comprehensive evaluation is essential to deeply understand green consumer behavior. The current study provides a systematic review of existing literature related to GPI and GPB published over the years and identifies a range of factors that may influence purchase intentions for green products. Ghosh 4, from a study on the green tea industry, has also pointed out that the quality of the product and a blend of taste and aroma is the second major factor influencing purchase. However, there is a lack of it. surveys conducted among Indian consumers on their green behavior or purchase intentions. towards green products. The current research attempts to bridge this gap by. The research aims to find the determinants and preventive factors that influence consumer behavior towards green products. It also sheds light on the domino effect that is occurring in society. Data also supported the moderating role of knowledge and proved that increasing consumer knowledge about green products could increase environmental awareness among consumers to exhibit pro-behaviors. Consumers are more likely to choose green products if they are environmentally conscious. Lira et al. 2022. Various studies Rachmawati et al. 2020 Shah et al. 2021 Sources of insight. Monica Toriello: All three of you are experts in consumer behavior. But consumers are changing quickly and are constantly changing. Anjali, in another recent blog post you wrote: “Rather than expecting consumers to settle into a defined post-pandemic normal, CMOs must prepare for constant consumer evolution. Consumers and producers are increasingly open to the use of natural cosmetics. This can be seen in the use of a variety of natural cosmetic agents and materials. This fact is further supported by the trend of environmental and health awareness. These phenomena can be found in both the producer and 2. review regarding TPB's theory of planned behavior. The constructs such as subjective norms SN, perceived behavioral control PBC and attitude AT influence consumer's green purchase intention, GPI, as stated in the theory of planned behavior TPB, Ajzen, 1991. The stronger an individual's intention to, were selected through random samples. students from Aligarh Muslim University participated in the study. The green consumer value scale of Haws et al. 2010 and the sustainability recommendation scale of,